Cherisse Faith Beh

Full integrated campaign for the Lacelle launch as well as BioTrue and SofLens.

Branding | Activation | Social Media | Digital |
Mascot Creation | Instore Design |
OOH | Event | Research

Simply Money is a ‘personal finance-lifestyle’ channel. Three distinct through-the-line concepts have been created to promote the channel. The first goes back to basics (Invest, Trade, Save); the second invites people to look beyond the picture (Think their LIFE's PERFECT) and the last polls the public to find out what (Money Matters) are they worried about.

"Upwardly Mobile". Featuring global and local research figures from Nielsen Mobile and IDA plus predictions on the future of mobile advertising. Insights from Google, Starhub, Singtel, SPH, Affie, BBH, MTV, Viacom, Celltick, Zapcode, Denso Wave and more.

"The Natural Beauty of Homegrown Brands". Featuring Singapore Airlines, Tiger Beer, OSIM and BreadTalk. They share their brand journey and the climb to the top - to be the best in their category.

Through-the-line campaign for their maternity offering

2012-2013 (Questions)
To intrigue the leaders by getting them involved in a philosophical debate, we created a branding campaign to pique their interest, asking questions like Nature VS Nurture, Aspire VS Inspire, Leader VS Followers.

The campaign spanned Print ads in various broadsheets, business magazines, and niche publications which worked alongside a digital campaign among others.

2014-2015 (Stars)
Stars have been used for navigation, for divination, as symbol of perfection.
Many see destiny as being written in the stars, or as a guiding light to point a direction during difficult times.
With this concept, we wish to see stars as a personification of anyone that wants progress, wants success and wants to attain perfection and be at the top of the game.

The campaign spanned Print ads in various broadsheets, business magazines, and niche publications which worked alongside a digital campaign among others.

Initially a pure Media Relations & Public Outreach project, which eventually progressed into a multiprong year-long campaign that included OOH, Ambient, TVC, Guerilla Activation, digital and social media marketing. It achieved close to $800,000 in media value and achieved 10767 likes on the campaign’s FaceBook Page.

Lifestyle Magazine for Doctors. Reviews on tech products, fashion, beauty, movies, entertainment, restaurants and more. Brands include Tod's, Celine, Creative Technologies.

To make it more reader-friendly, engaging, and relatable to the target audience, the client requested for a refresh based on the original version that was written by academics.

B2B Copy: Proposed a campaign for Samsung Galaxy Tab Pro S targeted at Businesses and Education. (Samsung Business Solutions/Enterprise Mobility)

Media Relations/PR
The PR blitz saw the newly opened restaurant being featured in Straits Times, MyPaper, Business Times as well as magazines like Epicure, Monocle, 8 Days, i-Weekly, Cleo, and Wine & Dine.

The PR outreach also gave Kan an opportunity to pen an essay on the disappearing local food culture in The Monocle’s Travel Guide Series: Singapore. There were also reviews in the digital sphere like DanielFoodDiary, SgFoodonFoot, Sethliu, Eatbook.sg, Alvinology, OrdinaryPatrons, LifestyleAsia, and Yahoo among others.

We also worked on an episode with Clicknetwork’s Foodporn showcasing key dishes at The East Bureau.

The PR efforts also saw Cre8 Group garner Wine & Dine’s Top 50 Restaurant 2016 for its three restaurants, Supply & Demand, Equilibrium and The East Bureau.

Media Relations/PR
Put to task barely a fortnight before its launch, the PR blitz saw the newly opened restaurant, and its head chef Samdy Kan, being featured in mainstream media like Life!, LianheZaoBao and The New Paper. It was also reviewed by renowned lifestyle magazines like Wine & Dine, 8 Days, Female, Billionaire, Home+Living, There were also reviews on blogs like Sethliu, Eatbook.sg, Alvinology, TheRantingPanda, Six-and-Seven and Mitsueki among others.

Subsequently the agency also helped liaised for a production crew from Indonesia to film a food and lifestyle segment in the restaurant.

The PR efforts also saw The Cre8 Group garner Wine & Dine’s Top 50 Restaurant 2016 for its three restaurants, Supply & Demand, Equilibrium and The East Bureau.